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In the last few years, the important question has changed
from
"Should my company be on the Web?"
to
"What is the most effective type of website for my company?" 
If You Have Any Business Now, You Should be Online -
Even if You are selling Pet Rocks!
There are NO if's, and's or but's about this . . . it doesn't matter
what your offline business is, it should have a website!
Your web site can be your online brochure. If a regular retail customer
phones up and wants information on your company immediately, all you
have to do is give them your website address. You don't have to mail it
to them or fax a copy of your information to them in "black and white".
It's as simple as telling them your web address and there it is, in full
color.
And in fact you should have your web address on everything, on your
business cards, on your stationary, on your invoices, in your yellow
pages ad, on the side of your delivery trucks, on your T-shirt …
basically anywhere and everywhere.
When a potential customer goes to your website, they'll get your
information in full color and you can make a "full presentation" with
more information than you could ever fit in a brochure or in a phone
call. You can keep it as simple as you want … or you can pull out all
the stops.
For example if you are selling fortune cookies when people call to ask
about your business, you can tell them "go and check out
www.fortunecookiesareus.com." When they visit they will find pictures
of, and specs for all your different fortune cookies. They will get text
descriptions, a list of ingredients, price breakdowns, quantity buys,
samples of all the colors they can pick from, a menu of the messages
they can choose, examples of companies who have ordered custom designed
logos on their cookies. All your sales copy will lead them in one
direction … to the order form for online ordering or offline ordering.
And the real beauty of a web site is that the customer can place their
order at 3 AM because they are working late or around the world in a
different time zone.
Your web site is the ultimate sales brochure! You are not limited to
size, you are not limited by cost. Your brochure is available 24 hours a
day, seven days a week. It doesn't cost you a dime more to service a
million people than it does to service one person. All it costs you is
hosting fees which is a whopping $15 to $80 a month to put up a website
somewhere. And with our "instant" society today and how everyone wants
everything "now", you can finally deliver it without causing you any
trouble.
So whatever business you may currently have offline right now, whether
it is a product or service, you need to be online with it... even if it
is just for the "instant access" customers have!
Please Contact Us if you have any questions....... |
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